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BBA in International Business Education

Dr. Ajeenkya D. Y. Patil University
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The Bachelor of Business Applications degree in International Business aims to prepare students to work in an environment that requires people who not only understand the basics of management, but also grasp how to succeed in a diverse, multicultural world.

 

  • UNIVERSITY/ INSTITUTION : Dr. Ajeenkya D. Y. Patil University
  • PROVIDER : Dr. Ajeenkya D. Y. Patil University
  • Duration : 3 Years
  • Eligibility : Candidates should have completed 10+2
  • fee details : Annual payment of 125000 + 125000 + 125000

₹ 125,000.00

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Product Description

About the Program
The new-age Bachelor of Business Applications degree in International Business is a unique specialization which has been prepared with industry requirements in mind and emphasizes practical, application-oriented learning. This program aims to prepare students to work in an environment that requires people who not only understand the basics of management, but also grasp how to succeed in a diverse, multicultural world.
The program helps students to:

  • Gain a strong grounding in traditional economics, covering the vital areas of marketing, sales, finance and management
  • Understand managerial responsibilities, business operations, cultural barriers and international trade practices

Exam Center : The center will be in Pune only.

About the University
Ajeenkya DY Patil offers reputed undergraduate and postgraduate programs in unique areas and linked to exemplary ‘ADYPU Student Experience’, which is supported by excellent facilities and highly motivated teaching staff. It has 130-acre, fully Wi-Fi enabled campus with indoor and outdoor facilities in Football, Basketball, Long Tennis, Swimming, etc. It runs an innovation factory that encourages students to develop innovative products and services which positively enhance the quality of life of people.

FIRST SEMESTER

  1. Management Concepts & Practices
  2. English I
  3. Accounting –I
  4. Managerial Economics
  5. French
  6. Quantitative Techniques for Management

SECOND SEMESTER

  1. Organizational Behavior
  2. English – II
  3. Accounting-II
  4. Applied Macro Economics
  5. International Business Environment
  6. French – II
  7. Indian Constitutions

THIRD SEMESTER

  1. Marketing Management
  2. Financial Management
  3. Human Resource Management
  4. Branding, Innovation and Creativity
  5. Fundamentals of Foreign Trade
  6. Business Information System
  7. Computer Fundamentals

FOURTH SEMESTER

  1. ​Fundamentals of Business Tax
  2. Corporate Communication
  3. Introduction to business & brands
  4. EXIM procedures and documentation
  5. Business Research Methods
  6. Services Management

FIFTH SEMESTER

  1. ​Persuasion and salesmanship
  2. Experiential branding
  3. Mass media
  4. Creative communication
  5. Summer Internship
  6. Business Law
  7. Enterprise resource planning

SIXTH SEMESTER

  1. Digital branding
  2. International marketing
  3. Consumer psychology
  4. Business negotiation

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