About the Program
The two years Post Graduate Diploma in Marketing Management programme aims at preparing students for the senior level management position. The programme covers various aspects related to Marketing Management, Marketing Research, Sales & Distribution and Advertising. It focuses on the strategic role of business in improving the marketing function of a firm. It is useful for entrepreneurs seeking to launch new products or revamp existing products in the market. The programme provides tool and techniques to develop innovative approaches to marketing management.
About the University/ Institution
NMIMS Global Access – School for Continuing Education is the distance learning arm of SVKMs NMIMS University. Narsee Monjee Institute of Management Studies (NMIMS) established in the year 1981, has evolved from being India’s top B-School to a premier University in the country. The University offers programs across various disciplines, such as Management, Technology, Science, Pharmacy, Architecture, Commerce and Economics. All programs are approved by Joint Committee of UGC-AICTE-DEB. NMIMS is also a member of Association of Indian Universities (AIU). The University has been ranked among top 10 B-Schools by Zee Business, ranked 5th by DNA-Indus Learning 2012 survey and awarded the ‘Top Distance Learning Institute of India’ title by Competition Success Review.